SK-II WINTER CAMPAIGN 2017

JANE GOODALL INSTITUTE
CHIMPANIC

Tick-tock. Time is running out for the chimpanzee.

Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.

Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.

SK-II
WINTER CAMPAIGN 2017

Prestige skincare brand SK-II makes a bold statement this festive season as it debuts its latest limited edition bottle -- the "SK-II Facial Treatment Essence - Change Destiny Limited Edition" to celebrate women who have chosen to define their own destinies and live life on their own terms.

The iconic SK-II Facial Treatment Essence features a dramatic makeover with three unique Change Destiny mantras “Be the Person You DECIDE To Be”, “CHANGE is in All of Us” and “DESTINY is a Matter of Choice” individually emblazoned across all-white bottles.

In the spirit of celebrating individual choices, SK-II encourages women to make their commitment and declare their statement with the bottle that best represents their personality with the hashtag and rallying cry #YourStatementYourBottle on social media.