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MCDONALD'S
CREATE YOUR TASTE

 

CREATE YOUR TASTE, let you choose all your favourite high quality ingredients, including your sauce and vegetables, just as you wish.

 

Activation
Go to Instagram and tag #CREATEYOURTASTEHK. Whenever you tag before, during or after your meal, your photo may appear on the website as well. In the first week of launch, by tagging your photo of CREATE YOUR TASTE burger, you can redeem a tailor made tote bag. In the first month, you may also get a certificate of your customized burger. The one with the most creative burger (like the name, ingredients) will also win a wooden serving board with your burger printed on it.

Awards

Kam Fan 2015 – Social Media (Social Media Marketing) Merit

Kam Fan 2015 – Social Media (User Generated Content) Bronze

Kam Fan 2015 – Social Media (Response/real-time activity) Bronze

Kam Fan 2015 – Media Single – Best use of Digital Platforms Merit

Kam Fan 2015 – Media Single – Best use of Social Media Merit

Kam Fan 2015 – Use of Promo & Activation – Use of Customer In-store Experience Silver

Kam Fan 2015 – Promo & Activation: Digital & Social – Use of Social Media Bronze

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How it works

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Wooden serving board

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Certificate

Tailor made tote bag

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Tray mat design

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Brochure design

Folded - Front

Brochure design
Unfolded - Inside

Brochure design

Unfolded - Outside

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Burger card design

It will be distributed when you order a CREATE YOUR TASTE burger, it shows the instruction how to get a certificate and a wooden serving board.

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Handbill

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Staff uniform

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