Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
MCDONALD'S
CREATE YOUR TASTE
CREATE YOUR TASTE, let you choose all your favourite high quality ingredients, including your sauce and vegetables, just as you wish.
Activation
Go to Instagram and tag #CREATEYOURTASTEHK. Whenever you tag before, during or after your meal, your photo may appear on the website as well. In the first week of launch, by tagging your photo of CREATE YOUR TASTE burger, you can redeem a tailor made tote bag. In the first month, you may also get a certificate of your customized burger. The one with the most creative burger (like the name, ingredients) will also win a wooden serving board with your burger printed on it.
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Awards
Kam Fan 2015 – Social Media (Social Media Marketing) Merit
Kam Fan 2015 – Social Media (User Generated Content) Bronze
Kam Fan 2015 – Social Media (Response/real-time activity) Bronze
Kam Fan 2015 – Media Single – Best use of Digital Platforms Merit
Kam Fan 2015 – Media Single – Best use of Social Media Merit
Kam Fan 2015 – Use of Promo & Activation – Use of Customer In-store Experience Silver
Kam Fan 2015 – Promo & Activation: Digital & Social – Use of Social Media Bronze
How it works
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Wooden serving board
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Certificate
Tailor made tote bag
Tray mat design
Brochure design
Folded - Front
Brochure design
Unfolded - Inside
Brochure design
Unfolded - Outside
Burger card design
It will be distributed when you order a CREATE YOUR TASTE burger, it shows the instruction how to get a certificate and a wooden serving board.
Handbill
Staff uniform
