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MCDONALD'S
WINTER CAMPAIGN

 

McDonald's shows that sometimes a hug is all you need for Christmas.

Hong Kongers are not commonly known as very affectionate people. Over Christmas, McDonald/s launched a Snoopy toy cushion which we used to remind people of the power of affection.

We engaged Hong Kongers to share their feelings on what it is like to hug the people they love. Through powerful and real stories, Hong Kongers from all walks of life got to share some real hugs.

Thousands of viewers expressed their affections and tagged their loved ones who they wanted to hug. An especially warm moment to be had this X'mas. Who would you like to hug?

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Campaign video

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POP

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POP

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Tray mat design

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