MCDONALD'S - WINTER CAMPAIGN

JANE GOODALL INSTITUTE
CHIMPANIC

Tick-tock. Time is running out for the chimpanzee.

Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.

Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.

MCDONALD'S
WINTER CAMPAIGN

McDonald's shows that sometimes a hug is all you need for Christmas.

Hong Kongers are not commonly known as very affectionate people. Over Christmas, McDonald/s launched a Snoopy toy cushion which we used to remind people of the power of affection.

We engaged Hong Kongers to share their feelings on what it is like to hug the people they love. Through powerful and real stories, Hong Kongers from all walks of life got to share some real hugs.

Thousands of viewers expressed their affections and tagged their loved ones who they wanted to hug. An especially warm moment to be had this X'mas. Who would you like to hug?