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ICBC
PRIVATE BANKING CREDIT CARD

 

ICBC (Asia) Private Bank will be issuing its first-ever deluxe credit card products partnering with Visa Infinite in 2021 Q1 for existing ICBC (Asia) Private Bank clients and potential high-net-worth clients.


Similar to other prestige credit cards, they will offer a wide range of financial offers and lifestyle rewards. Their aim is to fulfil clients’ financial and daily needs, and penetrate into their every life moments, with the ultimate goal to strengthen their long-term relationship with the bank.

The cards will be mainly promoted via BTL channels through the mouths of Private Banking Relationship Managers and the acquisition is by invitation only. Therefore, a list of presentable communications will be vital as the tools for achieving consideration acquisition number.

The objective is to Imbue target customers that ICBC (Asia) Private Bank credit cards offer the most exclusive service & privileges of our bank, that is competitive to other prestige card products offered by competitors.

 

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Card face design

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Welcome kit

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Key visual

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Web banner

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