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NESPRESSO
2021 BRANDING CAMPAIGN

Taste never takes up space

Although Hongkongers' living space is small, their pursuit of taste is not limited by this. The space is small but is full of love; the spaces are close to each other, but each has itd own characteristics. Let Nespresso and Hongkongers demonstrate how to add taste without taking up space.

So here we are going to introduce 'Nespresso x OPod'.

Although limited by the dense space in Hong Kong, local architect James Law can still design an OPod Tube House without compromising on taste and trying to solve the space problem in Hong Kong. 

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Nespresso cooperates with OPod to refit the tube house as a Nespresso Home, 29 flavors, 29 Nespresso Homes, 29 interior designs, letting the public experience a #CoffeeHome and feel the style and taste of Nespresso.

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Online video
Nespresso Home - Taste never takes up space

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Hongkongers always complain that there's not enough space.

Not enough space to stand; 

Not enough space to sit; 

Not enough space to live.

However, Hongkongers always have room to pay attention to taste.

 

Because taste never takes up space.

Feet, does not represent quality.

A small space can also be stylish.

Don't forget,

Living in a dense space requires even more taste.

 

There is always space for taste.

Media reach
Through different platforms we can spread the news about Nespresso Home on social media, creating public awareness and interest.

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Activation
Change the color and interior design of Nespresso Home according to each Nespresso Capsule.

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Program placement

Place the Nespresso coffee machine in well-designed small living spaces.

The program host will experience and express the feeling of Nespresso in the House.

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