Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
HONG KONG TOURISM BOARD
HONG KONG ARTS MONTH
Discover Hong Kong's vibrant art scene like a local by showing art is everywhere. With so many fascinating art scenes, Hong Kong itself is the biggest gallery in the world.
What if we turn our key visuals into an art piece as well?
Here we showcase different forms of art with a mix of channels.
Key visual
Front page of Hong Kong Tourism Board Website
Thematic Key Visual
We partner with famed artists to turn people into an artpiece which blends beautifully with the background –
which also showcases different forms of art. This helps showcase how the people appreciating the art is also transformed into art.
OOH items at MTR Stations