Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
REDOXON
2021 CAMPAIGN
Alex Lam plays the role of "Mr Sunshine' to remind you to take Redoxon on all occasions. Whenever seasonal temperature changes, overtime working at office or before staycation, Mr. Sunshine will show up and give you a friendly reminder.
In the second phase, we have created the 'Team Redoxon ' (ç¶D出力幫) to suggest you what can be done to strengthen your lung health. All of us have been in the Covid-19 pandemic since 2019, people are more aware of protecting the health of the whole family. We have invited Alex Lam, Terrance Lau and Chu Fun to suggest the ways to strengthen your lung health, like doing yoga, working out at home and saying Tongue Twisters. And of course, they will also remind you to take Redoxon once a day and introduce the special offer.
OTV
Social feed
We have also designed 14 versions of videos for Youtube Director Mix.
These videos are designed with different themes and will appear based on what you will watch on Youtube.
E.g. If you are going to watch a video about fashion, a fashion-themed video ad will be displayed first. It reminds you that besides caring about your external beauty, your internal health is also very important.