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Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
ANDREX HONG KONG
2021 CAMAPIGN
Every family are cautious about household hygiene since the outbreak of COVID-19, but may overlook the importance of butt cleansing and the leftover germs.
It's time to pay attention and learn dry + wet cleansing routine to remove germs completely for an assured hygiene.
Campaign video
Key visual
We have also developed a series of social feeds on Facebook.
Here comes the teaser video.
Then we have the campaign video launch.
We have also collaborated with the celebrity and KOL to demonstrate how the butt germ affect their daily lives and the efficiency of using our products.
We encourage the audience to share their experience of fighting butt germs and win a set of Andrex dry + wet wipes.
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