Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
11 SKIES
LAUNCH CAMPAIGN
Set to become Hong Kong‘s largest retailtainment hub, 11 SKIES is poised to transform the city’s leisure and retail landscape like no other. At 11 SKIES, we believe that limits are merely illusions. From an expansive selection of world-class retail brands to captivating entertainment, dining, and professional selections, 11 SKIES presents an all-encompassing universe of boundless possibilities.
WhereYour Imagination Flies 讓天⾺⾏空
The sky is a place that ordinary people consider hard to reach, Only the celestial horses living in imagination exist there. Therefore, all imaginative yet impractical ideas Are described as 'Letting your imagination run wild'. But if the sky is right beneath our feet, Imaginative ideas that seem far-fetched also have the potential to be realized.
MANIFESTO
People are looking for new ways to escape their everyday.
Sometimes it's a quick getaway.
Others go out of their way just to see the same things again and again...
Nowadays, people are looking for greater possibilities
That truly stretch their imagination,
With different personalities and purposes all searching to go beyond.
Whether you’re a young trendsetter, a parent, or a creative entrepreneur,
11 Skies is the most elegant extension of your imagination.
With every touch designed to be inspiring, and exceptional.
Imagine our city’s largest indoor entertainment hub,
Imagine more shops than ever in a single place in Hong Kong.
Imagine the first-ever place outside of London where Paddington Bear calls home.
There aren’t many places that let your imagination take flight,
Which is why we have created a space that can take your experiences to new heights.
11 SKIES - Where Your Imagination Flies
Mood Video
Thematic Video - Story Board
A fantastically imaginative journey of different people visiting 11 Skies and experiencing different attractions. Along the way, everyone keeps transforming, we see young adults, children, and even Paddington Bear, revealing different sides of all visitors. We also make sure that we show some Kidzania and other various innovative experiences, proving 11 Skies offers endless inspiration for all age where they can let their imagination fly!
Key Visual
Activation
