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MESHIRIA CHAN

Key visual - Version A

JANE GOODALL INSTITUTE
CHIMPANIC

Tick-tock. Time is running out for the chimpanzee.

Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.

Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.

MCDONALD'S
CHINESE NEW YEAR

McDonald's show CNY through the eyes of children. It has a simple storyline and cute kids, and it ties the brand into wholesome enjoyment of a holiday feeling.