Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
HI THERE:)
​
I graduated from The Hong Kong Polytechnic University majoring in BA(Hons) in Advertising. In my second year, I took up a study exchange programme for 6 months at the Buckinghamshire New University in the UK and also had the opportunity to work as an intern at Dare, London. Upon returning to Hong Kong to complete my degree, I took up another internship at Ogilvy Hong Kong. After graduation, I have worked at different international advertising agencies like McCann, DDB, Leo Burnett, Grey and Havas. I have been working with many well-known brands like McDonalds, MasterCard, Shangri-La, SK-II, NowTV, American Airlines, etc. My previous clients have range from everyday consumer products to properties to TV service provider.
​
Except doing design works, I also love illustration and both Chinese & Western calligraphy.
WORK EXPERIENCE
Associate Creative Director
Grey Hong Kong
Senior Creative Strategist
RFI Asia
Senior Art Director
Leo Burnett Hong Kong
Art Director
DDB Hong Kong
Art Director
DDB Hong Kong
Internship
Ogilvy Hong Kong
EDUCATION
​
Hong Kong Polytechnic University
BA(Hons) in Design (Advertising)
​
Buckinghamshire New University
BA(Hons) in Graphic Design & Advertising
​
​
​
AWARDS
Cannes Lions 2022 – Shortlisted
The One Show 2021 – Design: Craft Illustration Shortlisted
The One Show 2021 – Print: Posters Shortlisted
D&AD 2021 – Poster Shortlisted
​
Cannes 2019 – Shortlisted
Kam Fan 2019 – Grand Kam Fan 2019
Kam Fan 2019 – Use of Digital and Social Platforms Silver
Kam Fan 2019 – Co-Creation & User Generated Content Gold
Kam Fan 2019 – Co-Creation & User Generated Content Silver
Kam Fan 2019 – Innovative Use of Social or Community Bronze
Kam Fan 2019 – Hong Kong Culture & Context – Social Behaviour and Cultural Insight Merit
Kam Fan 2019 – Best Digital Campaign Silver
Kam Fan 2019 – Best Use of Social Media Gold
Kam Fan 2019 – Best Use of Co-creation and Use Generated Content Gold
Kam Fan 2019 – Best Integrated Media Campaign Merit
Kam Fan 2019 – Best Integrated Campaign Silver
​
Kam Fan 2015 – Social Media (Social Media Marketing) Merit
Kam Fan 2015 – Social Media (User Generated Content) Bronze
Kam Fan 2015 – Social Media (Response/real-time activity) Bronze
Kam Fan 2015 – Media Single – Best use of Digital Platforms Merit
Kam Fan 2015 – Media Single – Best use of Social Media Merit
Kam Fan 2015 – Use of Promo & Activation – Use of Customer In-store Experience Silver
Kam Fan 2015 – Promo & Activation: Digital & Social – Use of Social Media Bronze
D&AD Student Awards 2008 – Illustration In-book