Key visual - Version A
JANE GOODALL INSTITUTE
CHIMPANIC
Tick-tock. Time is running out for the chimpanzee.
Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.
Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.
HONG KONG TOURISM BOARD
NEW YEAR COUNTDOWN
Let Emoji speaks louder than words
With a visual language that everyone understands, we make the end of a year more vibrant with a graphical touch. It is the day when people assemble and celebrate across both side of the renowned Victoria Harbour. Against other parties in town, there will be a big herd of people celebrating the coming of the new year, adding the joy of each individual together for a hotter vibe. Meanwhile, time slows down. The Last second also turns into the wonderful moments - hugs, kisses and cheers.
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We have invited 7 popular Instagramer to take part in this social campaign. See how do they celebrate the best moment during countdown before 2018 at night, they could express with photos or videos.
They would post their own masterpiece on their IG plus invite the public to use the AR filter (which is produced by HKTB) and countdown together.
