HELLO HONG KONG 2.0 CAMPAIGN

JANE GOODALL INSTITUTE
CHIMPANIC

Tick-tock. Time is running out for the chimpanzee.

Chimpanzee populations have declined by 80% in the last 25 years and will continue to decline by an additional 80% in the next 30-40 years. Chimpanzees have already disappeared from 4 African countries, and are nearing extinction in many others.

Working with world-renowned artist, Edel Rodriguez, we created a powerful image that illustrates the urgency of the problem.

HONG KONG TOURISM BOARD
HELLO HONG KONG 2.0 CAMPAIGN

Hello Takes You To More

"Hello Hong Kong" is a large-scale global promotional campaign focusing on four major areas. They include: "Hello Hong Kong" as the over-arching theme to attract visitors to the city; Sponsored visits for prominent guests; Going out to tell good Hong Kong stories; Launching more MICE and mega events.

Hello, Hong Kong! Was just the beginning and now is our chance to take people on a deeper discovery of Hong Kong. When you say Hello to Hong Kong, you're taken on a journey of personal stories. These stories are different interpretations of what Hong Kong is to you -
and the beauty is that each one starts with a Hello.

Hello takes you to more....
Adventures, Excitement, New Connections, New Attractions, Perspectives

It opens up your imagination and all of these and so much more is what makes Hong Kong unique to each visitor.

HELLO takes you to more _________